VIABLE (USA, 2023, 45′)

Saturday, October 5, at 7 pm, Cinema Massimo, Screen 3

Buy tickets online

Direction, photography and editing: Ben Feldman

Six months after founding an advertising agency on Tik Tok, Ted and Matt, 25-year-old co-founders, decide to rent a luxury villa on the Hollywood hill with the idea of making it their office and home. They have thirty days to get enough money to grant the payment of the rent and, more importantly, keep their business alive. While managing employees, influencers, customers and organising parties with all of them, the two realise that running a business involves more challenges than they imagined. They will need a little skill, a little hard work and a little faith to succeed. The medium-length film describes from the inside the stages of the experiment to which many people lent themselves. For the director, ‘the aim was to show a natural and neutral look at Gen Z culture’. World premiere.

Followed by Q&A with the director via video link.

Ben Feldman (Chicago, USA) works at The Aerospace Corporation of Los Angeles while being a filmmaker at the same time. A University of Virginia graduate, he gave all his energies to the cinema industry. In college, he worked for the university hospital as a creative author of videos for medical education. Despite his engineering background, Feldman commits to the cinema profession thanks to his knowledge and the development of his creative projects.

Filmography: Viable (2023, mlf, doc).